Creating A Blog To Promote
An Existing Business
By: Mal Keenan
If you belong
to any of the following groups, then this article is for you.
- You already
have a business and a website that serves as the official hub for your
online sales. The website may be serving as an online store for your
enterprise.
- You need a
venue wherein you can promote your affiliate links
- Your already
have a website, which may not necessarily be a commercial one, and it
is enrolled with a Pay Per Click (PPC) program, like Google AdSense.
Success in these
fields depends on one essential principle which you might have already
realized: traffic is the key to your online business thriving.
You may have in your digital inventory the best products in the world,
but they won't mean squat if no one would get to see them. This is why
each and every online businessman will fight tooth and nail just to have
a piece of the Internet traffic. After all, the more visitors who get
to visit your site, the more potential clients you have.
And blogs can most definitely help you drive visitors to your pages. Here
is how you could use them to achieve such a purpose:
1. Download the Wordpress blogging software, which is available for free
at www.wordpress.com . An alternative is to go with blogger.com. I have
posted instructions for setting up a Blogger blog at your own server in
this PDF file:
www.pluginprofitstraining.com/blogsetup.pdf
2. Remember that good content is always at the heart of a progressive
online traffic stream. People are always looking for information, and
if you will give them that, they would read what you have to offer. Dedicate
your blog to the subject of your main website. Publish informative entries
that would hook your readers and make them come back for updates. In between
purely educational entries, strategically include a link to your site
by suggesting their importance to your readers.
3. Using the above mentioned strategy, you could also include your affiliate
links to pre-sell your affiliate products. The more traffic you drive
to your affiliate merchant's site or sales page, the more chances you
will have of effectuating a successful sale and bigger commissions.
4. Links from blogs are unilateral, meaning, they are one way links to
your websites. The more traffic a unilateral link generates, the more
it becomes prominent in online searches. Avoid reciprocal links at all
costs! Do not include a link to your blog from your website. Search engines
abhor reciprocal linking.
5. 80% of your traffic will come from the search engines. You have to
tweak your blog to attract the attention of the search engine spiders.
Now, blogs are already search engine friendly. However, there is a very
big possibility that you would be competing with other blogs on the same
subject. You have to make sure that once you upload your blog, it is able
to outperform its competitors in the search engine rankings.
One way you can do this is by using the title of your post to match the
keyword phrases you are targeting, plus put a sprinkling of your keyword
phrase in the post itself. I am doing this with great results.
6. Check your blog offline. It should be as readable and as navigable
as possible for your prospective readers. Make appropriate adjustments
if necessary.
7. Upload your blog to a reliable server that has enough bandwidth to
accommodate many viewers.
8. Constantly update your blog. Search engines love regularly updated
content, so publishing new entries will greatly increase your blog's page
rank, and consequently, your main website's traffic.
9. Accepting links from other related blogs will also bring to your site
some traffic from sources other then search engines. The way that a blog
is designed fosters the building of a community of blog sites, and this
will provide for an added stream of visitors for you.
10. You could also decide to enroll your blog site in the Google AdSense
advertising program. This will give you an additional income stream. We
will discuss this in future articles.
Blogs are excellent promotional tools for your existing business. Use
them well and you will harvest the rewards in a matter of weeks.
Author
Bio
Get Your Hands on My
FREE and Exclusive 7 Day Blogging Report by Sending a Blank Email to freeblogreport@getresponse.com
In this Report I Reveal All The Secrets for Creating and Running A Successful
Online Blog.
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